Retention marketing consultant
I turn one-time DTC buyers into repeat revenue. Email, WhatsApp, lifecycle, and the data behind it.
- Retention Max
- Lifetime Value
- Churn Reduction
- Email & SMS
- Loyalty
- Win-Back
- Cohorts
- Repeat Revenue
About me
Ganesh Kamble
Co-founder, Retention Max
Retention marketer and consultant. Co-founder of Retention Max. Known on the internet as The_CLTV_Guy.
- Based in
- Mumbai, India
- Works with
- DTC and ecommerce brands
- Channels
- WhatsApp, Email, SMS, Loyalty
- Measured in
- CLTV, repeat rate, cohort curves
Attention is rented. Retention is owned.
Acquisition costs climb every quarter. The brands that win are the ones that keep the customers they already earned, and I build the systems that make that happen.
Data before decisions.
RFM, cohort analysis, CLTV, market basket analysis. Every retention move I recommend is grounded in the numbers, not in gut feel or growth hacks.
Playbooks, not guesswork.
WhatsApp, email, lifecycle automation, loyalty, win-back flows. Proven frameworks, adapted to your brand and executed end to end.
My journey
From marketing budgets and exhibition stands to omni-channel analytics, and now the retention systems behind DTC brands.
2011
University of Mumbai
MMS, Marketing
2011 to 2013
Alkesh Dinesh Mody Institute. Where the numbers side of marketing started.
2013
Häfele India
Marketing Executive
Nov 2013 to Mar 2016 · 2 yrs 5 mos
Marketing budgets and brand tracking, BTL activations and exhibitions across South Asia, and the brand’s first TVC.
2016
Hiranandani Group
Sr. Officer, Marketing
Apr 2016 to Aug 2016 · 5 mos
Store offers taken digital, signage strategy, and in-store events including Haiko’s 17th anniversary.
2016
ezeego1
Asst. Manager, then Deputy Manager, B2B and B2C
Aug 2016 to Apr 2019 · 2 yrs 9 mos
Email, browser push and SMS lifecycle automation for an online travel business, plus database mining and the B2C campaign UX.
2019
Future Group India
Assistant Manager, Digital Marketing
May 2019 to Jan 2022 · 2 yrs 9 mos
Performance marketing at retail scale. Automated the buying journey across email, SMS and notifications, and integrated the martech behind it.
2022
Accenture
Analytics Specialist
Feb 2022 to Feb 2024 · 2 yrs 1 mo
Omni-channel campaign performance and channel ROI. Near real-time BI dashboards, response modelling, A/B testing and scenario analysis.
2024
HQ Digital
Building Retention Marketing
Feb 2024 to Mar 2025 · 1 yr 2 mos
Retention management and ecommerce, building the retention practice.
2025
Retention Max
Co-Founder
Apr 2025 to today · 1 yr 6 mos
Retention systems for DTC and ecommerce brands. WhatsApp, email, SMS and loyalty, measured in CLTV and cohort curves.
Brands I've worked with / 18
Eighteen brands, one job: the second order.
Kidswear to real estate, pet food to jewellery. Different catalogues, the same question every time: who came back, and what brought them.
Retention, engineered end to end.
Every engagement starts with your data and ends with a system your team can run, not a deck that gathers dust.
- M00
Retention Audits
A full teardown of your customer journey: where revenue leaks, what's worth fixing first, and the roadmap to fix it.
- M01
Email & SMS
Flows and campaigns engineered for repeat purchases, not just opens.
- M02
Lifecycle Automation
Welcome, post-purchase, replenishment and win-back, automated end to end.
- M03
CLTV & Cohort Analytics
RFM, cohort curves and market basket analysis turned into decisions.
- M06
WhatsApp Retention
High-intent conversational journeys for the channels your customers actually read.
- M09
Loyalty & Win-Back
Programs that make the second, third and tenth purchase feel inevitable.
One buyer, four moves.
A first order is not a customer. This is the loop that turns one into the other, and every step of it is something I build inside your own stack.
- Re-engage
- Reward
- Build Loyalty
- Grow Together
Reach them where they read
Win-back and replenishment journeys across email, SMS and WhatsApp. The customer who stopped buying has not left; nothing has asked them back.
Four weeks from data to a system that runs itself.
No retainer starts with a strategy deck. It starts with your numbers, and it ends with flows your team owns.
Repeat rate, month 0 to 9
Measured weekly
- Week 01τ 2.2
Read the data
Orders, cohorts, RFM bands and current flow performance, pulled from your own store. Before anything is recommended, we agree on what the numbers say.
- Week 02τ 4.8
Find the leaks
A full walk of the customer journey, from first ad click to the third purchase. Every drop-off gets sized, so the fixes can be ranked by revenue rather than by opinion.
- Week 03τ 7.4
Build the flows
Welcome, post-purchase, replenishment, win-back and loyalty, written and wired across email, SMS and WhatsApp. Built in your stack, not a sandbox.
- Week 04τ 10.0
Hand over the system
Dashboards, segments, naming conventions and a run-book your team can operate without me. The engagement ends; the system keeps compounding.
Same cohort, same scale, four weeks apart. The curve that fell off a cliff in week one is still there in week four; it just stopped falling. That flattening is the whole engagement.
Thirty brands, decoded in public.
The running teardown series, one D2C brand at a time. Each card opens the full breakdown on Instagram.
Let's make your customers come back.
Consulting, audits, or a full retention build. Tell me where your brand is stuck and I'll tell you honestly if I can help.
- A reply within 48 hours
- An honest no if I am not the fit
- No deck, no pitch call funnel